Evol Modern Nutrition Launch
The Evol brand team was launching a new line of bowls with a different nutritional profile than its classic bowls. Our in house team was tasked to create an optimized package design for the new launch that fit within the family of the Evol brand design principles.
We kept critical wayfinding elements on the primary display panel in their exact location (logo, photography, and product name), yet introduced new elements within those areas—taglines, color blocking, different set of claim icons, and photography POV.
Core Strengths: Concept Exploration, Design Adaptation, Art Direction, Color Palette, Photography Direction
CREDITS
Brand Strategy: Clint Mickel, Alyssa Grochal
Creative Direction/Design: LB Sowards
Graphic Design/Production: Emily Driscoll, Annie Rademacher
Photography: Klug Studios
Food Stylist: Beth Hawkins, Gregory Bair-Caruso