Boulder Brands Collateral
Lead Change, Improve Lives.
Boulder Brands needed a universal design that enabled the portfolio of brands to be presented together in a way that reflected the lifestyles of the brands. Leadership looked in-house to develop the creative for this project.
Original images were composed using existing product photography, new in-house photography, and stock photography. The design was utilized in various activation channels when the brands were advertised together like trade shows booths, annual report, shopper marketing, and internal and trade power point presentations.
Core Strengths: Creative Direction, Concept Exploration, Photography & Retouching, Design Adaptation
CREDITS:
Creative Direction / Design: LB Sowards
Photography: Jessica Grenier,
Klug Studios, LB Sowards
Director of Communications: Caroline Hughes