Concept Exploration & Design Adaptation.

While LB loves designing from scratch, she finds equal enjoyment designing within a brand, adapting a design architecture to new forms and new product launches, or optimizing designs to perform better on the shelf.

Production Art.

When designs are finalized (either from your Agency of Record or your In-House Designers), you will need a creative person who is up to the task to execute the design intent properly. She has incredibly extensive experience in this phase and can orchestrate and execute with ease to complete projects with a handful of SKUs or hundreds of SKUs.

Photography & Retouching.

LB utilizes her expertise to shoot products and develop renderings and compositions that are used in design exploration, concept testing, and sometimes final applications (depending on complexity). For designs with photography that are bound for the retail environment, LB shifts gears to art direct photo shoots and retouching.

Brainstorm & Jam Sessions.

Your project has the green light, but you need some more talent in the room or perhaps your in house designer(s) need to form a temporary team for a rapid brainstorm session. LB adapts to new challenges quickly making her a top tier resource for one-off projects.

Activation Materials.

You will need materials to communicate to your customers and consumers. Product Renderings, Digital assets, Sell Sheets, and Power Point Presentations are another extension of how LB can support your brand.

Ways of Working.

We all want to work as efficiently and productively as possible. LB helps teams assess if their ways of working support the daily expectations, all types of scale, and what to do if they don’t. So, when new designers come into the mix either remotely or in-house, the product line grows, or formula updates force packaging changes—your team will be poised to get moving on design rather than spin their wheels over locating the right files.