Transcend Product Launch

Transcend is a 15 g glucose gel designed to raise low blood sugar fast.

The function of the product inspired the design elements. This is illustrated in the brandmark with linework transitions from weak to strong. The fruit illustrations are flavor and emotional cues—the latter accomplished with vibrant colored illustrations in high contrast from the deep navy package to represent the vitality people will regain after consuming Transcend.

Deliverables: Vis ID, Brand Design, Packaging, Production Art, Renderings, Sales Sheets