Glutino Cheese Crackers

Glutino is one of the original certified gluten free brands. While the all white packaging conveyed optimism and trust, it often disappeared when shelved on the bottom two shelves in the store. For an upcoming cheese cracker launch, they were looking to optimize the design to counteract this effect and bring a bit more approachability to the look and feel of the pack.

While we kept the existing architecture and white feel on the PDP, we flooded the top and side panels with bright color, added a bit more color into the photography, and updated the back panel with a big hero shot.

Core Strengths: Concept Exploration, Design Adaptation, Art Direction, Production Art, Color Palette, Photography Direction, Print Approvals, Continuous Improvement