White Barn Home Fragrance Refresh

White Barn had several fragrances with different looks and designs. To delight the shopper with something new, we used bold photography silhouettes on clear labels and simple naming lockups.

This refresh unified 48 sub-branded fragrances under one brand name and 450 SKUs (roughly 800 pieces of artwork) were completed in approximately 8 weeks. Initially a test in 200 stores, after 6 weeks, all SKUs rolled out to stores nationwide. This packaging lived in White Barn Candle Co. and Bath & Body Works stores for over 3 years.

Core Strengths: Concept Exploration, Design Adaptation, Production Art, Photography Direction, Press Approval